Search Engine Optimisation
SEO for Law Firms
SEO is an integral part of any business’ online presence and an important component towards its ongoing ‘shop window’ success on Google, Bing and other search engines.
We create fully joined up SEO strategies which are tailored to fit your specific law firm requirements, enabling you to boost your ranking on popular search engines and deliver greater user experiences – creating your ‘point of difference and stand out’ from your competition. Over time this will provide your firm with an easy to find website that will connect you with the people who are searching for your services. This will eventually increase the number of enquiries seen over a period of time and quickly deliver a very tangible return on your investment (ROI).
What is SEO?
Search Engine Optimisation (SEO) is a technique used for bringing good quality, high volume traffic to your website delivered via organic search engine results (from Google, Bing, etc).
Organic traffic is a primary source of a firms website traffic. It also helps to build online trust and credibility with prospects and clients. In addition, SEO can impact the overall conversion rate on your site. As we know, everyone conducts their own online market comparison research before committing to a purchase or indeed contacting anyone from your firm. When applied effectively SEO increases the number of visitors to your website and also provides wider exposure to prospective clients who are actively searching for the services that your law firm provides.
Benefits of SEO
One of the main goals of your website is to stand out from the competition and to increase your prospect customer base (sales funnel). Otherwise, what’s the point of investing in marketing? Law firms with optimised websites bring at least a minimum of twice as many clients and grow significantly faster than the law firms without optimised websites.
Website optimisation not only brings more relevant traffic but also helps with the user experience. An optimised website is easier to navigate and to understand, content is easier and quicker to discover too. Better website conversion rates lead to more clients.
Outranking the competition – as an example let’s take two firms with similar service portfolios. One with an optimised website and one with a non-optimised website. Assuming all else is equal, which firm do you think will rank higher in SERP? If your site is following Google’s guidelines (or other search engines) and fully optimised, then Google will show links to your site (pages on your site) at the top of its search results.
Accesspoint Media are on top of the latest changes to Google and Bing search algorithms and we also understand how to take advantage of those changes to help your firm rank on page one in SERP (Search Engine Result Pages).
To create the most effective online SEO we consider every feature down to the content, keywords, page titles, page description, sitemap, internal linking, user experience, colours, images, videos, site responsiveness plus many more components to deliver the very best results.