Email messages can highlight services to new and returning clients and then prompt recipients to click through to your website.
Whether we like it or not e-marketing is here to stay and will prove to be a very key and important tool in the marketing toolbox. Collecting prospect data and building a well structured and defined database for mailing purposes will deliver results.
By creating regular, high quality emails you are highlighting areas of your business to potential clients, providing them with quality insights so that they start to associate you as their first point of call. This also allows you to keep in touch with existing clients for cross selling purposes – it’s important to stay on their radar as they are ultimately more likely to work with you again.