Pay Per Click (PPC) Paid Advertisement
PPC for Law Firms
Pay per click marketing (PPC) is a tool used by many SME businesses, delivering a cost-effective marketing edge for gaining brand awareness and leads.
When using PPC you can set a limit for how much you wish to spend each day, week, or month. You only pay when someone clicks on your promoted advert and for each click you get charged!
We can help all SME Law firms truly make the most out of this method by maximising their PPC budget and using popular PPC platforms such as Google Ads to gain maximum ROI.
What is PPC?
PPC is a highly cost-effective method of advertising for both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
There are many PPC platforms available, but the most popular is Google Ads. Ads are segmented into three categories; search, display and re-marketing.
- Search – refers to sponsored results that appear at the top of the Google listings when you run a search query.
- Display – refers to textual or graphical advertisements placed on 3rd party web-pages.
- Re-marketing – allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
By maximising the PPC budget and starting to make use of re-marketing we can open up new leads by increasing exposure to new avenues.