What is PPC?
PPC is a highly cost-effective method of advertising for both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
There are many PPC platforms available, but the most popular is Google Ads. Ads are segmented into three categories; search, display and re-marketing.
- Search – refers to sponsored results that appear at the top of the Google listings when you run a search query.
- Display – refers to textual or graphical advertisements placed on 3rd party web-pages.
- Re-marketing – allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
By maximising the PPC budget and starting to make use of re-marketing we can open up new leads by increasing exposure to new avenues.